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Paid Ads & KPIs
Meta & Google campaigns, multiple audiences, retargeting, and KPI management to keep CPA low and ROI high.
Digital Marketing · Growth · Platforms
I build the digital engine that turns attention into
customers.
From full learning platforms and SEO to Meta & Google ads, tracking, content and brand, I help international brands and local businesses grow online with clear KPIs and measurable ROI.
- 3International brands
- 4Local businesses
- EN · ARContent markets
About me
Strategy, tech and content. All in one person.
I'm Achraf, a digital marketer and growth builder based in Tunisia, working with international brands and local businesses. I don't just run ads: I set up the entire system behind them: platforms, landing pages, tracking pixels and events, audiences, content and team workflows, so every decision is backed by data.
I've built an English-learning platform end to end, launched and managed MENA social channels, dubbed and published Arabic YouTube content, and moved local businesses from paper to a fully tracked digital workflow.
What I do
Services
⌁
Tracking & Analytics
Meta Pixel & events, GA4 setup, conversion tracking and audiences built from real data.
⌕
SEO & Google Business
Blogs and articles, keyword strategy and Google Business Profiles that rank in the local top 3.
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Content Creation
Spokesperson, faceless and AI-generated videos, Arabic dubbing, posting and scheduling.
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Platforms & Web
Portals, landing pages, documentation sites, custom tests and link shorteners.
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Brand & Workflow
Brand guidelines, social media setup, and team workflows that make growth repeatable.
Selected work
International projects
Online English platform
Ethanna
Built and grew an online English-learning brand for kids from zero: the platform, the marketing engine and the team workflow.
- Full platform & portal for teachers, students, administration and parents
- Custom English level test
- SEO strategy, blog and articles
- docs.ethanna.com: user guide for the portal
- Custom Ethanna link shortener
- Google Business Profile
- Social media accounts (Facebook, Instagram, TikTok)
- Pixel & events setup
- Content creation: spokesperson and faceless
- Multiple audiences for ads and retargeting
- Brand guideline
- Managing all Meta ads & KPIs (lowest CPA, high ROI) + response workflow for the team
Content & performance · Global + MENA
Launchese
Ran English content and launched the brand's entire MENA presence, with the tracking and campaigns to back it.
- Managed posting and English content creation (faceless)
- Created all MENA region channels
- Video content: spokesperson, faceless and AI-generated
- Set up and enhanced pixels & events
- Analytics and audiences
- GA4 setup for Google Ads tracking
- Meta and Google campaign setups
Global channels
MENA channels
YouTube · Arabic
Olala Arabic
Managed the Arabic YouTube channel, adapting content for Arabic-speaking audiences.
- Managing the Arabic YouTube channel
- Dubbing videos into Arabic
- Posting and scheduling
Tunisia
Local projects
Travel agency
Maamoun Travel Agency
- Moved the business from a physical to a digital workflow to track finances, ROI and KPIs
- Pixel & events setup for sales
- Campaign setups with templates for the staff
- Google Business Profile with SEO
Barber shop · Hammamet
Faouzi Coiff
- Full digital presence: Facebook, Instagram and TikTok
- Google Business Profile with SEO & keywords to reach the top 3 results for "barber" in Hammamet
Coffee shop
Mimosa Café
- Digital presence on Facebook and Instagram
- Google Business Profile with SEO & keywords
Health tourism · Discontinued
Med-Cet
- Landing page
- Brand guideline
- Social media accounts
Toolbox
Platforms I work with
- Meta Ads Manager
- Meta Pixel & Events
- Google Ads
- Google Analytics 4
- Google Business Profile
- SEO & Blogging
- YouTube Studio
- TikTok
- X
- AI video tools
- Arabic dubbing
- Brand guidelines
- Landing pages
Let's grow your business.
Need a platform, ads that pay back, or a local business that shows up first on Google? Let's talk.